Markets Never Forget Ken Fisher

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Wall Street Journal Best Seller
Markets Never Forget (But People Do): How Your Memory Is Costing You Money and Why This Time Isn't Different

Think "this time it's different"? Think again.

Sir John Templeton famously said those are the four most expensive words in the English language.

Ken Fisher's 8th book shows you how investors' memories frequently play tricks on them--and how those tricks are often costly. Readers can use the book to learn to improve their investing error rate by combating their faulty memories--with just a bit of history.

This isn't to say history repeats perfectly, nor that it predicts the future. But while history may not repeat, a recession is still a recession; a credit crisis is still a credit crisis. Bear markets aren't new--nor are bull markets. Some of these events are vastly bigger than others--but investors have lived through them all before. And understanding how investors have reacted to past similar events can help guide you in shaping better forward-looking expectations. The past never predicts the future, but it can reduce guesswork about what's ahead.




About Ken Fisher

  • Wrote Forbes "Portfolio Strategy" column from 1984 through 2016 – the longest continuously running columnist in the magazine’s history.
  • Recognized as one of the 30 most influential individuals in the investment industry over the last 30 years1
  • Author of 11 books, including 4 New York Times bestsellers
  • Self-made billionaire, #200 on the 2017 Forbes 400 Richest Americans list
  • Executive Chairman of multi-billion dollar firm, Fisher Investments