Markets Never Forget

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About Ken Fisher's Investment Book

In Markets Never Forget (But People Do): How Your Memory Is Costing You Money and Why This Time Isn't Different, Ken Fisher's 8th book, he shows readers how their memories play (often costly) tricks on them. And he shows how you can improve your investing error rate by combating your faulty memory with just a bit of history.

History doesn't ever perfectly repeat. But a recession is a recession. Some are vastly worse than others--but investors have lived through them before. Credit crises aren't new, nor are bear markets--or bull markets. Geopolitical tension is as old as mankind, as is war and even terror attacks. Understanding how investors have reacted to past similar events can help you learn to shape better forward looking expectations. The past never predicts the future, but it can reduce guesswork about what's ahead.



Other Books by Ken Fisher


Beat The Crowd The Little Book of Market Myths Plan Your Prosperity Debunkery How to Smell a Rat
The Ten Roads to Riches Only Three Questions 100 Minds That Made The Market The Wall Street Waltz Super Stock